Basic search adverts all follow a similar format:
Heading
Two lines of advert copy.
Sometimes shown on one line.
www.DisplayURL.com
Ad extension
As you can see, these consist of several elements – the key is to make these work together harmoniously in order to get searchers to click through to your website.
The three main components are:
• Keyword-optimised ad text
• The link to your owned property (website, social media platform, content)
• Ad extensions
Heading
Two lines of advert copy.
Sometimes shown on one line.
www.DisplayURL.com
Ad extension
As you can see, these consist of several elements – the key is to make these work together harmoniously in order to get searchers to click through to your website.
The three main components are:
• Keyword-optimised ad text
• The link to your owned property (website, social media platform, content)
• Ad extensions
