Whether it is long or short, the purpose of content is to communicate a message. Communication implies that the message has been both received and understood. The considerations covered here are aimed at ensuring that when you distribute a message, it is communicated effectively to the people who need to receive it.
In order to communicate the intended message effectively, content needs to be:
• Clear and concise
• Easy to read
• Well written
• Well structured
Content written for the web can be divided into two broad categories: short copy and long copy. The division is by no means scientific.
