The sweet spot for content marketing lies in an intercept between the marketing goals of a brand, the brand personality as it guides and differentiates that brand in the marketplace, and the consumer motivation for paying any attention to a brand at all. One device that is used in addressing consumer needs is the development of a consumer persona.
A persona is a profile that a writer creates to embody the characteristics of the target audience for whom he or she is writing.
Personas are based on the profile of users of your content. Creating a profile is all about considering the characteristics of your readers and their needs and desires. It’s important to focus on the motivations of the persona that you may create, rather than exterior signifiers that lead to the creation of a stereotype. The persona assists you in segmenting and understanding your target market and is a
framework through which you can guide any content that you create.
