Tools of the trade


Creating and managing online surveys:

•  SurveyMonkey: www.surveymonkey.com
•  Wufoo: www.wufoo.com
•  Kwik Surveys: kwiksurveys.com
•  Google Forms: accessed through Google Drive drive.google.com
•  Qualaroo Insights (unique real-time offering): qualaroo.com

Split test calculator:
•  www.usereffect.com/split-test-calculator

Sample size calculator:
 www.rogerwimmer.com/mmr/samplesizecalculator.html

Internet Usage World Stats:
•  www.internetworldstats.com 

Google Think
•  www.google.com/think 

Silverback usability testing software
•  www.silverbackapp.com 

Mobile-based survey tools:
•  www.ponderingpanda.com(SA youth)
•  www.instantafrica.com(SA)

Ideo Method Cards app (ideas for qualitative research):
•  www.ideo.com/work/ideo-method-card-app

Premium Online Monitoring Tools:
•  BrandsEye: http://www.brandseye.com/
•  SalesForce Marketing Cloud: http://www.salesforcemarketingcloud.com/