there are three main approaches to creating mobile-accessible content:
1. Mobile websites (called mobi sites)
2. Native and web applications (called apps)
3. Responsive websites (websites that adapt to the device).
Whether you’re designing a mobi website, an app or a nifty responsive site, there are some principles you should always keep in mind:
• Simplify.Show information only when it’s needed. While you should ensure that the mobile asset provides all the same information as the desktop equivalent, this doesn’t need to be presented in the same format or volume.
• Reduce loading time. Try to keep content and actions on the same page, as this ensures better performance as there are fewer page loads.
• Encourage exploration.Especially on touchscreens, users like to browse elements and explore. This makes them feel in control.
• Give feedback. Ensure that it is clear when the user performs an action. This can be achieved through animations and other visual cues.
• Communicate consistently. Ensure that you deliver the same message across all your touchpoints, for example, by using the same icons on the website as you would on the mobile app – this prevents users from having to relearn how you communicate.
• Predict what your user wants. Include functionality such as auto-complete or predictive text. Remove as much manual input as possible to streamline users’ experience.
