Have you ever visited a website that was just plain confusing, with broken links, unintuitive navigation and long, rambling text? Or, conversely, have you had a web experience that just worked, where everything was clear, easy and even enjoyable to use? If so, you’ve encountered the extremes of user experience design. Excellent UX can delight and convert customers. Conversely, bad UX can lead to lost revenue and less chance of repeat visitors.
User experience design is a web concept that is difficult to define specifically, since it’s often a case of ‘you’ll know it when you see it’. A standard website needs to be reliable, functional and convenient – but a great UX website needs to be enjoyable to use, and an experience worth sharing. What this means in practice for a specific website, company, audience or context can differ, but the principle remains the same – delivering a great experience to users, and making it easy for them to convert to your desired goal. UX is the first, foundational step of an effective digital asset.
• To think about web projects with a UX mindset
• How to create usable, amazing and enjoyable experiences for desktop and mobile users
• The nuts and bolts of implementing UX strategy step by step
• About a variety of awesome UX tools.
