Many companies that practice CRM rely on a simple model to guide them strategically – in many cases, this sums up exactly what CRM is about. Here is a simple model that demonstrates this:
As you can see, a good CRM strategy turns strangers into customers, customers into friends, and friends into advocates for your business.
As you can see, a good CRM strategy turns strangers into customers, customers into friends, and friends into advocates for your business.
