As we have mentioned already, readers process content differently online from the way that they read offline. On the web, readers tend to scan text rather than read every word.
As a result, online copy is judged at a glance, not just on content, but first and foremost on its layout. It needs to look as if it’s easy to read before a user will choose to read it.
Digital copy should be easy to scan. This means using:
• Clear and concise headings
• Bulleted and numbered lists
• Short paragraphs
• Bold and italics
• Descriptive links
It’s easy to see this in practice.
| Before | After |
|---|---|
| Tea has been drunk for thousands
of years, and as people are growing more health conscious, tea sales are increasing. Personal preference plays an important role in making the perfect cup of tea. However, using fresh water ensures maximum oxygen in the tea, and warming the teapot first is standard practice. Tradition dictates one teabag per person, and one for the pot. Tea is served with milk, lemon, honey or sugar, according to taste. |
Worldwide, tea sales are increasing
as people are becoming more health
conscious. Here are some tips on
making the perfect cup of tea: • Use fresh water (for maximum oxygen) • Warm the teapot first • Use one teabag per person, and one for the pot The perfect cup of tea is based on personal preference and taste. Tea can be served with: • Milk or lemon • Honey or sugar |
