Social CRM can also make use of online reputation management and monitoring tools. Online monitoring, or reputation management, entails knowing what is being said about your organisation and ensuring that you are leading the conversation.
By using these tools, brands can rate and sort these mentions based on their sentiment. This allows them to effectively test the temperature of the online community’s feeling towards the brand, which can then guide any future action.
By using these tools, brands can rate and sort these mentions based on their sentiment. This allows them to effectively test the temperature of the online community’s feeling towards the brand, which can then guide any future action.
