The main objective of any CRM strategy should be to gain customer loyalty over the long term. But what is loyalty? This may mean different things for different organisations. Ultimately, it is about acquiring and retaining customers who:
• Have a projected lifetime value that makes them a valuable prospect to your business
• Buy a variety of your products or use your services repeatedly during their time as a customer
• Share their positive experiences with others
• Provide honest feedback on these products and services, and their experiences
• Collaborate with you on ways to improve their experiences
• Have a projected lifetime value that makes them a valuable prospect to your business
• Buy a variety of your products or use your services repeatedly during their time as a customer
• Share their positive experiences with others
• Provide honest feedback on these products and services, and their experiences
• Collaborate with you on ways to improve their experiences
