Images, video and other digital assets should also be optimised with the relevant keywords. Search engines cannot decipher multimedia content as well as text, so they rely on the way that media is described to determine what it is about. Screen readers also read out these descriptions, which can help visually impaired users make sense of a website. In addition, media such as images and video are often also shown on the SERPs. Proper optimisation can give a brand more ownership of the SERP real estate, and can also be used effectively to target competitive terms.
Just as rich media can help emphasise the content on a page to a visitor, they can also help search engines to rank pages, provided they are labelled correctly.
Here are some ways to optimise images with key phrases for SEO:
• Use descriptive, keyword-filled filenames.
• Use specific alt tags and title attributes.
• Add meta information to the image. Make sure this information is relevant.
• Use descriptive captions, and keep relevant copy close to the corresponding media. For example, an image caption and neighbouring text will help to describe content of the image.
• Make sure that the header tags and images are relevant to each other.Also think about what other digital assets you have, and whether these can be optimised in line with your key phrase strategy. For example, consider app store optimisation (ASO) – the process of optimising your mobile and web apps for the specific web stores they are distributed in.
Here are some ways in which you can optimise your apps:
• Give your app a catchy name that also includes your most important keyword or phrase.
• Include a distinctive, recognisable and clear icon.
• Spell out the features and benefits clearly, including key phrases where possible.
• In your app store listing, add links to your major social media platforms and your website – and don’t forget to link the other way too!
• Include as much meta data as you can, including tags, categories and descriptions (this will depend on the app store in question) (Bulygin, 2013).
The best way to ensure results is to focus on writing quality content while sticking to a few guidelines on tags and URLs. Remember, you want search engines to rank you highly for your content, but you also want to ensure that the content is a pleasure to read.
Regularly adding fresh, valuable content will also encourage the search engines to crawl your site more frequently.
Use your website and its pages to establish and reinforce themes. Information can always be arranged in some kind of hierarchical structure. Just as a single page can have a heading and then get broken down into sub-headings, a large website can have main themes that get broken down into sub-themes. Search engines will see these themes and recognise your website as one with rich content.
The best way to ensure results is to focus on writing quality content while sticking to a few guidelines on tags and URLs. Remember, you want search engines to rank you highly for your content, but you also want to ensure that the content is a pleasure to read.
Regularly adding fresh, valuable content will also encourage the search engines to crawl your site more frequently.
Use your website and its pages to establish and reinforce themes. Information can always be arranged in some kind of hierarchical structure. Just as a single page can have a heading and then get broken down into sub-headings, a large website can have main themes that get broken down into sub-themes. Search engines will see these themes and recognise your website as one with rich content.
Just as rich media can help emphasise the content on a page to a visitor, they can also help search engines to rank pages, provided they are labelled correctly.
Here are some ways to optimise images with key phrases for SEO:
• Use descriptive, keyword-filled filenames.
• Use specific alt tags and title attributes.
• Add meta information to the image. Make sure this information is relevant.
• Use descriptive captions, and keep relevant copy close to the corresponding media. For example, an image caption and neighbouring text will help to describe content of the image.
• Make sure that the header tags and images are relevant to each other.Also think about what other digital assets you have, and whether these can be optimised in line with your key phrase strategy. For example, consider app store optimisation (ASO) – the process of optimising your mobile and web apps for the specific web stores they are distributed in.
Here are some ways in which you can optimise your apps:
• Give your app a catchy name that also includes your most important keyword or phrase.
• Include a distinctive, recognisable and clear icon.
• Spell out the features and benefits clearly, including key phrases where possible.
• In your app store listing, add links to your major social media platforms and your website – and don’t forget to link the other way too!
• Include as much meta data as you can, including tags, categories and descriptions (this will depend on the app store in question) (Bulygin, 2013).
The best way to ensure results is to focus on writing quality content while sticking to a few guidelines on tags and URLs. Remember, you want search engines to rank you highly for your content, but you also want to ensure that the content is a pleasure to read.
Regularly adding fresh, valuable content will also encourage the search engines to crawl your site more frequently.
Use your website and its pages to establish and reinforce themes. Information can always be arranged in some kind of hierarchical structure. Just as a single page can have a heading and then get broken down into sub-headings, a large website can have main themes that get broken down into sub-themes. Search engines will see these themes and recognise your website as one with rich content.
Regularly adding fresh, valuable content will also encourage the search engines to crawl your site more frequently.
Use your website and its pages to establish and reinforce themes. Information can always be arranged in some kind of hierarchical structure. Just as a single page can have a heading and then get broken down into sub-headings, a large website can have main themes that get broken down into sub-themes. Search engines will see these themes and recognise your website as one with rich content.
